DLH Clothing was created in the fall of 2014 by Mike and Sarah, after a simple conversation on their couch. They wanted to create a line of apparel that celebrated the pride they had for Duluth without being touristy or gimmicky. “Within an hour we had a name and a rough idea for a logo.” Similar to a good friend’s nickname, using the abbreviation DLH puts the focus of the brand on the spirit and feeling of the Twin Ports instead of the word ‘Duluth’.
The DLH logo is primarily inspired by the hillside and it’s buildings which gradually descend to meet the shores of Lake Superior. The overall shape of the logo hints at northern Minnesota’s ‘arrowhead’ region, which includes the beautiful north shore. “All of our other shirt and apparel designs pay tribute to our local structures, landscapes and characteristics of our beautiful city and the nature that surrounds us.”
Designed and produced in Duluth, Minnesota, DLH Clothing celebrates the lifestyle and culture of North Shore living through the exploration of a city surrounded by forests, trails, and Lake Superior.
Mike and Sarah at one of their first ‘Pop-Up Shops’ located in the Jane Cane Photography studio space, during the winter of 2014.